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Marketing Manager (m/f/d)

LUY GmbH München

About us

LUY is a leading B2B SaaS provider in the Enterprise Architecture Management (EAM) industry. We empower organizations to streamline their architecture processes, enhance decision-making, and drive digital transformation. Trusted by top enterprises worldwide, LUY is positioned for growth, and we are now looking for a Marketing Manager to take ownership of our marketing efforts and strengthen our brand presence.

Job Description & Key Responsibilities

We are seeking an experienced and independent Marketing Manager (m/f/d) who will report directly to our Director of Revenue. This role is pivotal for LUY’s brand visibility and customer acquisition. As a sole contributor in marketing, you will lead our strategy and execution, using your solid foundation in marketing to drive results and bring fresh ideas to the table. You’ll collaborate closely with the Director of Revenue but are expected to operate autonomously and efficiently without the need for daily guidance.

Develop and implement a comprehensive marketing strategy to expand our market presence and drive customer acquisition

Establish and manage our brand identity, helping LUY strengthen its position as a leader in the EAM space
Drive and optimize digital marketing initiatives, including content marketing, SEO and paid campaigns
Analyze marketing metrics and prepare performance reports to ensure our strategies align with growth goals
Work alongside the sales team to create campaigns and generate qualified leads
Organize and manage webinars, events, and other activities to enhance brand engagement
Produce high-quality marketing materials that effectively communicate the value of our products

Qualifications

Bachelor's degree in marketing, business administration, or a related field
Several years of proven experience as a Marketing Manager in SaaS or B2B tech
Strong foundation in independently creating and executing effective marketing strategies
Proficient in digital marketing techniques, including content marketing, SEO, SEM, and social media
Analytical mindset with experience in making data-driven marketing decisions
Exceptional communication skills with a keen sense for brand positioning
Fluent in English and German

What We Offer

Competitive salary and benefits package
Opportunity to work with cutting-edge technology in a fast-growing industry
Collaborative and innovative work environment
Professional development and growth opportunities
Modern office in Munich
Remote work environment
Platform for flexible distribution of a benefit budget (e.g. public transportation or meal subsidy)
Additional benefits: company pension plan (BAV), job bike program (Job Rad), health and wellness offerings, option to purchase up to 10 additional vacation days