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Marketing Manager (m/f/d)

München

Vollzeit

About Us

LUY is a leading B2B SaaS provider in the Enterprise Architecture Management (EAM) industry. We empower organizations to streamline their architecture processes, enhance decision-making, and drive digital transformation. Trusted by top enterprises worldwide, LUY is positioned for growth, and we are now looking for a Marketing Manager to take ownership of our marketing efforts and strengthen our brand presence.

Job Description & Key Responsibilities

Shape the foundation of B2B SaaS marketing in a fast-growing startup where every campaign, experiment, and strategy directly fuel growth. This role is all about building from the ground up, refining our messaging, demand generation, and customer acquisition while working hand-in-hand with sales to turn marketing into revenue. You will craft compelling campaigns, optimize conversion funnels, and test bold, data-driven strategies to accelerate pipeline. Expect autonomy, fast execution, and the freedom to experiment with what truly moves the needle. If you thrive on creating impact, scaling marketing from zero, and turning strategy into action, this is your chance to define the marketing playbook for a company on the rise.

Key Responsibilities:

Develop and execute multi-channel campaigns to generate qualified leads and drive pipeline growth
Track and analyze key marketing KPIs (CAC, MQL-SQL conversion, pipeline velocity) to optimize lead flow and ROI
Work closely with sales to ensure lead quality, nurture sequences, and sales enablement materials effectively support revenue goals
Test and scale high-impact growth experiments, identifying new channels and tactics to accelerate revenue
Collaborate with agencies on campaign strategy, content creation, and execution to maximize impact and efficiency
Together with the entire GTM team define and refine ICP, value proposition, and brand messaging

Qualifications

Several years of experience as B2B marketing manager targeting companies with 1000+ employees
Built, executed, and optimized multi-channel demand generation campaigns (paid, SEO, email, content)
Data-driven, results-oriented and bias to action. You see potential and take initiative to seize opportunities
Exceptional communication skills with a keen sense for brand positioning
Native speaker level German and fluent English skills

What We Offer

Competitive salary and benefits package
Opportunity to work with cutting-edge technology in a fast-growing industry
Collaborative and innovative work environment
Professional development and growth opportunities
Modern office in Munich
Remote work environment
Platform for flexible distribution of a benefit budget (e.g. public transportation or meal subsidy)
Additional benefits: company pension plan (BAV), job bike program (Job Rad), health and wellness offerings, option to purchase up to 10 additional vacation days